About Crunchr
Born in Amsterdam. Built for better people decisions.
Crunchr is a people analytics company built on European standards and Dutch pragmatism. We help organizations use workforce data to support people, strengthen teams and improve business performance.
2014
Founded
2 Offices
Boston · Amsterdam
70+
Countries in use
What we do
A people strategy and insights platform on top of the systems you already use.
We connect data from core HR, recruitment, learning, engagement and business performance in one consistent model. HR gets answers quickly, finance gets figures it can reconcile and leaders get a clear view of their workforce. Shared numbers make it easier to understand what is happening and decide what to do next.
What we believe
Great HR does not wait to be asked what happened.
Most HR reporting looks in the rear-view mirror: attrition last quarter, headcount at month-end. Great HR spots a capability gap before a product launch and brings the workforce impact of a reorganization into the conversation early.
That starts with data people trust. Analytics that stays inside HR is reporting. Analytics that reaches finance and the business changes what the company does.
“People are not just numbers, but numbers describe who the people are.”
Founder and CEO
Where we come from
Governance isn’t something we added. It’s where we come from.
Dutch-built · European values · Global reach
Crunchr was built in Amsterdam around European data protection principles. Privacy and governance shaped the data model from the beginning. That same discipline runs through the company today, informed by experience in highly regulated industries, including banking.
HR data is among the most sensitive information an organization holds. Field-level access controls, anonymization thresholds and audit trails are built into the platform’s architecture, giving customers a clear and consistent way to manage who can see what.
This foundation helps global organizations address local legislation, regulation and works council requirements.
The founder
Dirk Jonker
Dirk Jonker began his career as a consulting actuary at Towers Perrin in 2008, building predictive models for workforce risk. He later founded Focus Orange, an HR strategy consultancy acquired by PwC.
Across both roles, he kept encountering the same problem: finance could model the future, while HR spent months rebuilding workforce data before it could answer a forward-looking question. Dirk founded Crunchr in 2014 to create a solution that could extend beyond one-off consulting projects.
Since then he has delivered more than 100 international keynotes and was named Actuary of the Year for his work on predictive workforce modeling. Clients and colleagues also know him as DataDirk.
Who we work with
Global organizations with complex workforces.
From insurance and healthcare to manufacturing, food and travel, our customers range from a few thousand employees to tens of thousands. What they share is complexity: workforce data spread across countries, business units and HR systems, and leadership teams that need answers this week, not next quarter.
How we work with customers
Our customers shape Crunchr with us.
Most of our customers have been with us for years. The relationship goes beyond the usual vendor arrangement and becomes an ongoing conversation about what they need, where the model needs to adapt and what their CFO needs to know next. We want teams live and answering real questions within weeks, because value has to arrive in time to be useful. A large part of our roadmap grows out of those conversations.
“Working with Crunchr is not like working with a normal vendor. I don’t see a Solvay team and a Crunchr team. I really see us working together as one team.”
“They helped us grow from an analytics perspective. No question was too difficult, and no question was too hard.”
“They adapt to what we need as an organization and to the daily challenges that arise. They go above and beyond because they genuinely understand HR data.”
“Crunchr is like an extension of our own team. They’re quick to respond, creative, easy to reach, and always there to help us.”
Leadership
The people leading Crunchr.
Dirk Jonker
FOUNDER & CEO
Davina Erasmus
VP Product
Marieke Jesse
VP Customer Success
Antonella Santi
People & Culture Director
Doug Freeman
Chief Revenue Officer
Soon to be announced
VP technology
Backed by
Inside Crunchr
Genuinely curious.
Open-minded.
Down to earth.
We’re problem-solvers with different backgrounds, perspectives and areas of expertise. We share what we know, stay open to better ideas and let data, not ego, guide our decisions. Experience matters here. So does trying something new.
Careers
We are hiring in Boston, Amsterdam.
Across engineering, product and go-to-market, the work is demanding, the problems rarely have an off-the-shelf answer and our customers hold us to a high standard. If that appeals to you, we’d like to hear from you.
People Analytics Platform
See Crunchr in action
A 5-minute tour. No demo call required.